Around this time last year, I was beginning to feel like I wasn’t loving life.
Or my job.
I was Vice President and Executive Creative Director at the Toronto office of a well respected international network, Euro RSCG. What was not to like? It was, and remains, a great gig. I absolutely loved my bosses, colleagues and clients. I had a department of talented and fun people. And to top it all off, I had practically grown up with founders Bill Sharpe and Tom Blackmore. Hell, I wouldn’t even be in advertising if it wasn’t for them.
Still I was feeling like I had to make a move.
Simply put, I was frustrated. The industry was rapidly changing and I personally wasn’t doing enough to change with it. So, after much deliberation, I just decided to leave so I could figure it out.
In true Sharpe / Blackmore fashion, the fine folks at Euro gave me a new title, an email address and an office when I needed it. It was all unpaid but little things like that are more appreciated than they ever appear.
So, I set out on a quest much like Karl Pilkington’s An Idiot Abroad.
(Only without the mumbling British accent)
I met with network programming people.
I met with TV producers.
I met with entrepreneurs.
I met with media sales people.
I met with media planners.
I met with content publishers.
I met with senior clients.
I met with junior clients.
I met with academics.
I met with creatives.
I met with agency management.
I met with recruiters.
I met with developers.
I poked. I prodded. I asked. I listened.
And now, I’m almost ready to talk.
Look for an exciting announcement in the next couple of weeks.
There are already some floating around so let’s add to the rumours. What do you think I’m going to do?
I’m going to go with “Branded Ninja Assassin”.
But then, I say that about everyone.
It’s safe to say, though, that no matter what you do, a lot of people will have your back, sir.
Thanks for the support. I’d love to be the first Ninja Assassin sponsored by ‘Woolite or Darks”.
You would be able to stay in the shadows for much longer a Ninja that used another product.
My guess, a Consumer Whisperer.
Hear me out… The people behind what comes across my TV set, laptop screen, iPhone don’t know how to reach me. From television shows, to YouTube pre ads, to Facebook like me buttons. It’s all just noise. How does the content get to the end user and at the same time doesn’t annoy me with the same old junk. “THEY” need that professional, insightful, unbiased connection to me.
Yup, a Consumer Whisperer. Someone needs to understand us, because the people on the other side of my LCD screens, just don’t.
I just heard the good news! Congrats on the Mom Central Consulting AD gig!!
They are lucky to have you.