Something that keeps coming up in consumer research is what we call, “The State of O”. Overworked. Overtired. Overburdened. Over-connected. There’s a lot going on in our lives and it feels like we can’t jam anything else into our busy schedules.
But we have to.
If we don’t occasionally step back, take a breath and actually think about things, we run the risk of being almost exclusively reactive. That’s not good for our brands, our companies, or our careers. That’s what I love about the Art of Marketing. (Full disclosure: I’m hosting Monday’s event in Toronto). It gives smart professionals a chance to hear from some of the industry’s most forward thinking individuals.
This time, you’ll hear from:
Dr. Sheena Iyengar
I’ve shared the stage with Gary and Avinash before and they’re both incredibly gifted speakers. I’m really looking forward to meeting and hearing the rest. I have 3 tickets to give away to Monday’s event. Here’s all you have to do:
Place a comment below. I’ll get someone else to pick random numbers and give those individual the tickets. Contest ends at 4pm today.