Word on the street is that two large Canadian agencies will be making their new homes in the west end’s Liberty Village. I don’t think they’ll be here until the spring but I hear that Cossette and Draft FCB will be moving in next door. As they should.
King West certainly is the current Ad-Central with a bevy of agencies including recent additions The Hive, Grey Canada and others. It’s also nicely fitted with the Spoke Club, Zoe’s, and Jimmy’s. (Best soy latte in the city if you ask me.) There’s a lot of post production close by, it’s kind of accessible for clients, and it’s socially active. I certainly see why it’s appealing to be there. Hell, I was there for a few years and loved it.
But I think Liberty Village will be the next big agency community.
Come one. Come all.
Teehan + Lax are already there.
As is Extreme Group. Cartilage just moved in. There’s also Jam3, Fuel, Spafax, Secret Location, OpenFile, Fresh Squeezed Ideas, Plastic Mobile, Curiosity, Channel 500, Indusblue, Matchstick, Tucows, Crucial Interactive, Geneva, soho vfx, Three In A Box, and a host of others. Not huge places but they’re all doing some pretty interesting things.
Agencies always want to be the first, even when it comes to location. Canada’s Madison Avenue used to be at Yonge and St. Clair before people started making their way down to Bloor Street. It went deeper and deeper before stopping at its current location along King / Wellington. Maybe Liberty Village will be next.
Because it’s a self-contained village, I find the sense of community pretty powerful here. You just get a sense that there are a lot of people doing a lot of great things. Maybe they aren’t but it certainly feels that way. Throw in a few more hundred advertising pros and it’ll be amplified even more.
Will Jimmy’s open a second location or will the ad masses accept Balzac’s and Starbucks? Will the Marketing Awards be held at Lamport Stadium next year? Will West Elm double its revenue as late night workers sprint in to buy anniversary presents?
As a side note, I’m unofficially proud to say that I’ve also made Liberty Village my home.
I’m launching a content marketing agency that works with brands and media properties. It’s called The Tite Group and we have an office at 219 Dufferin. There’s a lot happening. We’re heavily involved in Dx3 Canada. We’re really busy with new clients. And there are amazing things on the horizon.
It’s unofficial because we haven’t had time to finish our web presence. An official launch will occur at a later date.
So mum’s the word, okay?