Whether you’re looking to shed some pounds, decrease your resting heart rate or grow market share for your business, far too many of us fall for outrageous claims, ridiculous pitches, and mystical promises of the “one and only thing” we need to be happy and successful. You sheepishly may have a Bowflex, Atkins book or Vine strategy hiding in your closet as proof.
Sadly, it’s just not possible.
The truth is that there isn’t one diet.
There isn’t one exercise machine.
And there isn’t one school of thought.
We fall for the gadgets, gizmos, and techniques because we want it to be easy.
We want it to be simple.
We want an easy solution, a magic pill, a killer app so we can press a button, collect our cheque, and go back to watching Downton Abbey.
I don’t want to be the grumpy boots who shows up like the parent who drops in on a high school kegger… but building a business isn’t easy.
But it’s not rocket science either.
You just have to be focused on figuring it out. Sure, you can read books or hear speakers or check out case studies but your business is unique. You can’t duplicate a strategy or a tactic. You have roll up your sleeves and do the work to figure out what it all means for you, your customers and your bottomline.
That’s why Dx3 Canada was created.
We’ve filled 2 days – March 6-7 in Toronto – with keynotes, speakers, workshops, debates, demonstrations and Canada’s leading digital companies just so you can take what you need to get your business to a new place. Social, CRM, retail, RTB, apps, content marketing,.. it’s all in there. It’s an all you can eat digital buffet served up by some of the smartest people on the planet including:
Ben Palmer (co-founder of Barbarian Group)
David Labistour (CEO, Mountain Equipment Co-op)
Alan Huggins (President, Lowe’s Canada)
Michael Macmillan (CEO, Blue Ant Media)
Mike Volpe (CMO, Hubspot)
Ann Handley (CCO, Marketing Profs)
Kerry Munro, (Group President, Canada Post Digital Delivery Network)
In addition, top digital agencies will pitch Xbox campaign ideas for Movember.
PayPal will showcase the retail store of the future.
Amber Mac will interview top CEOS.
AOL will host a conversation lounge of compelling content.
Doug Stephens will launch his new book, Retail Revival.
There’s something for everyone. You just have to listen and watch and then work really hard to make it your own.
To register for Dx3, just click here.
To help, here’s a little video that Marketing Magazine shot. Enjoy. And see you at the show.